Accor Group Ukraine
During my work with Accor Group, we received a request for comprehensive marketing support for brands such as ibis Hotel, Adagio ApartHotel, and 74urbanfood.
A chain of hotels and restaurants from the French company Accor Group
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ibis Hotel
The ibis hotel chain in Kyiv is located near the Vokzalna and Universytet metro stations. Although these locations are part of a network and each hotel has its specialization. I developed individual promotion strategies for each of them. You can learn more about the results on the project page.
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Adagio ApartHotel
Since the brand was not represented in the Ukrainian market, our task was to launch it and build a long-term promotion strategy. I conducted market research and proposed a relevant strategy that exceeded our expectations in results. Details can be found here.
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74urbanfood restaurant
Before the opening of the Adagio ApartHotel, it was decided to completely rebrand the restaurant, as the concept of the new establishment differed from the previous ones. I actively worked on implementation and, following international brand guidelines created our modern version of brand presentation and promotion. You can see the results of my work on the case page.
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