Pacific Palms

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Leisure club, Australia

Coastal ease with understated luxury.

I have built a brand identity for a leisure club that captures the calm of the shoreline and a refined resort mood.
Project description

At the core of the logo is a palm tree—the club’s symbol. I developed several variations of the primary icon and brand typefaces. For the color system, I chose deep sea green and warm cream to create a calm, premium feel.

I prepared versions for light and dark backgrounds, plus a monochrome set. The system includes a standalone mark, the “Pacific Palms” wordmark, and a combined version.