ELEVEN

ELEVEN is a premium mobile car detailing brand based in the UAE, serving clients exclusively on Palm Jumeirah. The brand caters to owners of high-end vehicles who expect the same level of precision from their service provider as from their cars. The name plays on the wordmark itself — “eleve11” — where the double “1” replaces the final letters, turning the logo into a distinctive visual signature.

The goal was to refine the existing identity, not reinvent it. ELEVEN already had a recognizable name and a clear positioning — what it needed was a sharper, more consistent system: a logo that performs at every scale, a visual language aligned with the premium automotive space, an Arabic adaptation for regional compliance, and clear documentation to keep the brand consistent across all touchpoints.

We refined the logo system around the “eleve11” wordmark, strengthening its geometry and legibility from a business card to a large-format screen. The visual direction is strictly monochrome — inspired by the restraint of premium automotive design, letting the cars themselves provide the color. A custom Arabic logo was developed to mirror the Latin wordmark while meeting regional requirements, and color and typography guidelines were documented for consistency. The identity was applied across business cards, merch, social media, and digital screens.

A clean, elevated identity that holds up at every scale and touchpoint — from an embossed black-on-black business card to an Instagram profile and an app icon. The monochrome system feels at home next to the world’s most premium car brands, while the Arabic adaptation grounds ELEVEN in its market, giving the brand a documented, scalable foundation.